Due to community guidelines, posting images of breasts is restricted on social media. This makes it difficult for medical professionals to offer their tips to help women in detecting breast cancer as early as possible. According to Facebook’s community standards “We also restrict some images of female breasts if they include the nipple, but our intent is to allow images that are shared for medical or health purposes.”
A facebook user under the name of Erin Smith Chieze, posted a picture on facebook that went viral, in response to a campaign that’s been going on facebook where people are posting red hearts in support of breast cancer awareness. Erin said, “the cute heart isn’t going to help save lives”.
The infographic below is part of the Know Your Lemons campaign started by the Worldwide Breast Cancer organization.
“In December of 2015 when I saw an indentation that looked like one of those pictures, I instantly knew I had breast cancer,” she wrote. “I tried to feel for a tumor, but my tumor was non palpable. I was diagnosed with breast cancer 5 days later and with stage 4 the following month. A heart did nothing for awareness. I knew what breast cancer was. I knew all about self exams, but a picture of what to look for keyed me into knowing I had a terminal disease.” said Erin.
In the past few days, I have received quite a few private messages about a "game" going around where you post a heart,…
This is not the first time someone avoids such social media restrictions by presenting breast cancer test differently. In 2016, MACMA, (an Argentinian Breast Cancer charity) teamed up with a creative agency called DAVID to produce a video in which an overweight man, with enough breast tissue to perform the regular checks women should be doing, was used.
The video was created to raise awareness of the importance of early detection and the male model was chosen to avoid the ad being taken down from social networks. The video gained millions of views across the internet. You can watch it below.